The ProblemDescribing a complex technical service to customers is a challenge for most sales teams. It was no different for Curvature's sales teams. They were offering a wide variety of complex and robust service solutions - and when your starting off your process through e-mail, it would be nice to have some kind of "who are we in a nutshell" piece to help ease their potential deals into having a conversation.
Our SolutionWe created a video that was engaging, concise and entertaining animated video so the sales reps could better illustrate the product. The video did wonders for the sales team and Curvature purchased more videos as a result.
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The ScriptWhat should have been a daunting task for your average script writer (since there were mounds of complicated documentation, and offers, etc) was a fun and exciting challenge for the nerds over at VideoSparks (who enjoy anything that has to do with tech) took a stab at it. The story ends with the marketing team at Curvature saying something similar to but not exactly "we love you VideoSparks...you just made our lives soooooooo much easier". Mission accomplished,
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Final Product
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