Kountable had a difficult time explaining their solution to all the different parties involved as end clients. This means they needed something that would explain who they were, what they do, and the value they provided for an entire industry. 3 separate audiences...but one video. Challenge accepted.
We created an animated video using Kountable's already existent brand character design to simplify and explain the "who we are." We took a "bird's eye" approach when it came to explaining the main details and we avoided the fine details as much as we could in order to create something that gave the viewer the general idea without getting distracted on features. Always save features for the next stage in the sales cycle.
As you can see, we created all the digital assets in full color to be animated later on. One of the biggest values we gave to Kountable (aside from our unlimited charm) was the digital assets at the end of the production - they were able to use those images and characters in other places (website, print etc).
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