(currently owned by Match Group)
What we did
The app needed a significant download boost from Israeli users. Keep in mind this app (known as Azar) is present in many countries including USA, UK, Turkey, and more
An aggressive and strategic multi channel video content approach. Below were the channels that worked.
Over the entire year, we were seeing an incredible boost in app installs (pushing Israel to one of the top performing countries above UK and USA!). We saw a return on ad spend of ~40%. We also got some cool info from the client like:
In short, this experience was super successful and the creative work was very vast! VideoSparks for the win :)
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